HYBRID: Re-frame the Possibilities

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Renault: the Branding, focuses on 3 major thoughts- aims for "Passion for life", where they drives for smart and sustainable city, initiating with electric vehicles, the circular economy and driverless vehicles. Also, it provides sustainable mobility to all around the world in terms to reduce the impact to the environment. The last focus goes to, SYMBIOZ – an integration between human ecosystem and mobility.

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The ideas and intention is easy. It is first re-considered about "How would post-pandemic affect the office culture?" and "How do they adapt to the new norm?".

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What if, an 24hrs operation office?

The 9-5pm culture may fade at this point, people could work only at certain time as they want.

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At such, an ongoing building, merging lifestyle & office into a whole, a building that never sleeps was further derived. Creating a "pause" to let the users stop by, grabbing a good coffee at 2am would eventually change one(s).